The Balanced Scorecard methodology (BSC) allows to implement and monitor the strategy in a systemic view of organizations.

A its great advantage is that it does not cover financial objectives and metrics of character, covering the various perspectives of the organization.

Aligning multiple objectives ensures the strengthening and implementation of the defined strategy, enabling the organization to focus on what is really important.

An innovation corresponds to the introduction of a product by the company, process, organizational method or marketing method, new or significantly modified. An innovation need not be in the company originally developed, it is enough to constitute as a novelty for the same.